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Shanna Burnette
Hi, I'm Shanna Burnette. Welcome to my profile!
ModCraft, www.modcraftstudio.com, a boutique public relations agency representing authentic people and innovative brands across fashion, health, sports and fitness, opens its doors and signs brands Oiselle, Infinit Nutrition and Soleus. ModCraft specializes in developing results-driven relationships between brands and top media outlets to create buzz, increase brand awareness, and drive sales. Founded by Shanna Burnette, ModCraft offers a uniquely integrated and comprehensive approach to public relations. Shanna and her team work closely with clients to craft and execute stand-out PR strategies and programs to propel brands across multiple media channels and into new mainstream, lifestyle and fashion spotlights. ModCraft’s service expertise includes product placements, exclusive and custom press events, media buying, retail PR strategies, and creative brand communications. Burnette’sexperience spans across public relations, marketing and endurance sports markets. Through her work with past clients, Burnette has very close ties to fashion, health, sports, and fitness editorial communities across North America as well as internationally. She knows what the media wants and how to work with them most effectively. Burnette created ModCraft to build on her passion for helping innovative brands successfully leverage PR to grow their businesses; to connect with their core consumers while reaching wider audiences. As a collegiate all-star Division I NCAA runner and MBA graduate, Burnette has always set track records both athletically and professionally. She nurtures her relationships with key editors, and is skilled in helping niche brands break into mainstream media outlets. She has consistently placed clients in top media outlets and hosted press events that generated engagement, increased brand awareness and drove sales.